Technology

Think ChatGPT is growing fast in the US? Take a look at India.

OpenAI's ChatGPT is experiencing explosive growth in India, outpacing adoption rates in developed markets and reshaping how the country approaches AI technology.
By Alex KumarJanuary 23, 20253 min read
AIIndiaTechnology AdoptionGlobal Markets
Think ChatGPT is growing fast in the US? Take a look at India.

While ChatGPT's rapid adoption in the United States grabbed headlines worldwide, an even more remarkable growth story is unfolding in India. OpenAI's chatbot is seeing adoption rates in the subcontinent that dwarf those in developed markets, highlighting the transformative potential of AI in emerging economies.

According to recent data from digital analytics firms, India now accounts for nearly 20% of ChatGPT's global user base, despite having a much smaller per-capita internet penetration rate than Western countries. Monthly active users in India have grown by over 400% in the past year alone.

The growth is being driven by several unique factors. First, India's massive English-speaking population – estimated at over 125 million people – provides a natural user base for an English-centric AI tool. Second, the country's tech-savvy youth are early adopters of new technologies.

"We're seeing ChatGPT being used in ways we never anticipated," says Dr. Priya Sharma, a technology researcher at the Indian Institute of Technology Delhi. "Students are using it for educational support, small business owners for customer service, and even farmers for agricultural advice."

The adoption pattern in India differs significantly from Western markets. While users in the US and Europe primarily use ChatGPT for creative writing and professional tasks, Indian users are leveraging it for education, language learning, and solving practical daily problems.

Educational institutions across India are grappling with both the opportunities and challenges this presents. Many universities are developing AI literacy programs while others are updating their academic integrity policies.

The economic implications are substantial. India's IT services industry, already worth over $200 billion, is rapidly integrating AI tools into their workflows. This could accelerate India's position as a global technology hub while potentially disrupting traditional service delivery models.

However, the rapid adoption also raises concerns about digital divide and access equity. While urban, educated Indians are embracing AI tools, rural populations and those without reliable internet access risk being left behind.

OpenAI has taken notice, reportedly considering India-specific features and potentially local language support. The company's success in India could serve as a template for AI adoption across other emerging markets in Southeast Asia and Africa.

As AI technology continues to evolve, India's experience with ChatGPT may well predict how artificial intelligence will reshape societies in the developing world.